A new management team is in order for the EPL’s Bracknell Bees, after the current duo announced they are stepping down after 5 and half seasons in charge at the Hive.
Katie Eleftheriou and Stuart Robinson took over the operating license of the club in December 2007 following the financial collapse of then owner, David Taylor. The pair have guided the club through the hard times over previous years and leave the club in a lot better position than when they took over; both on and off the ice.
The Bees were formed in 1987, under the ownership of John Nike and joined the Division 2 of the Heineken League. Their first honours were gained during the 1989-90 season when they won the English League Division 1 title and gained promotion to the Heineken Premier Division.
The Bees joined the newly formed Ice Hockey Superleague (ISL) for the 1995-96 season and were expected to be one of the smaller teams in comparison to their arena based rivals. However Coach Dave Whistle took the Bees to the title in 1999-00 to claim only the club’s second league title in their history.
The Bees withdrew from the ISL at the end of the 2002-03 season and with Manchester and Ayr ceasing operations; it spelt the end of the ISL as a viable league in Britain. They joined the British National League (BNL) finishing third in their first season. However the team romped to claim the league and cup double during only their second season.
After the double winning season (04-05) John Nike announced that he would no longer be funding the team; however would remain owner of the Bees name/branding. Local estate agent David Taylor stepped up to form a new team and was granted a license by John Nike to use the Bracknell Bees name.
With the BNL folding, the Bees joined the English Premier League, which effectively became the second tier level of British Ice Hockey behind the Elite League.
In only their second season in the EPL, new coach Ryan Aldridge took the team to the league title, whilst also capturing the play-off crown for a season double. In 2007 the Taylor’s announced that they would be taking over ownership of the Basingstoke Bison in the EIHL alongside the Bees and that Aldridge would depart to coach the new team.
The Taylors ran into financial difficulties early in the season and their contract with Planet Ice to run the Bison was terminated. The troubles were mirrored at the Bees and following rumours of unpaid bills, player wages and team unrest, the Taylors announced in December 2007 that they were to relinquish the operating license for the Bees.
This brings us fall circle back round to the current management team of Katie and Stuart.
Just a week after the Taylors walked away from the club Bees fan Katie and Supporters Club chairman Stuart came together to create, Bees Ice Management Ltd; and took over the operating license of the team for the remainder of the season. Despite the off-ice difficulties the Bees had a fairly successful campaign, finishing 3rd in the league, winning the EPL cup and finishing runners up to the Slough Jets in the play-off final.
The following season saw changes afoot for the team, as Adam Bicknell became head coach and was joined by Peter Russell as bench coach. The team suffered heart-break in the cup and play-off finals and finished the season without a trophy for the first time in 5 seasons.
During the 2008-09 season Katie and Stuart had announced that they would not be running the team beyond the end of the current season. However without a new owner forthcoming, they announced last minute, that they would continue to run the club under revised budgets; rather than let the club fold.
Coach Adam Bicknell retired from professional hockey to concentrate on local league football and so the search for a new coach began. With the Telford Tigers struggling financially, their coach Claude Dumas joined the Bees for the 09-10 campaign. Dumas signed the fan favourite pairing of Michal Pinc and Jaroslav Cesky for the new season as well as Andrius Kaminskas. With a budget much less than the top teams in the league, the Bees struggled to compete and ended the season in their worst league position of 9th since dropping to the EPL.
Dumas retired at the end of the season and was replaced by the Bracknell Hornets coach Gareth Cox. Cox kept hold of the majority of the previous year’s team including Pinc and Cesky. Once again the team struggled to compete on an even-keel with the other teams and ended the season in last place, once again failing to make the play-off finals.
Lukas Smital and Martin Masa re-joined the Bees for the 2011-12 campaign having both played for the club during the double championship season in 04-05. Smital joined Cox as assistant coach and together the pair looked to re-build the team for the season ahead. Other returnees for the season included netminder Tom Annetts; following a 2 year spell in Basingstoke, defenceman Carl Graham, and forwards Matt Foord, Rob Lamey and Shaun Thompson.
Despite a competitive squad the Bees once again missed out on the play-offs, by a sole point to the Peterborough Phantoms; for a third successive season in the bottom two.
This current season (2013-13) saw much of the same with Cox building on the foundations of the previous year’s work. Once again a competitive squad was assembled including imports Marcel Petran (who departed in December for Arlan Kokshetau), Jan Bendik and Pavel Strycek.
The team looked to have regained some of their competitive edge and won 24 of the 54 regular season games, to finish in their highest league position in 4 years, as they beat the Swindon Wildcats into 6th place and were finally a play-off contender once more. The Bees faced the eventual play-off champions, the Manchester Phoenix in the quarter finals and lost 10-6 on aggregate.
So after 5 and half years at the helm of the Bees, it does seem a good time for the pair to step down and allow new management to take the team onwards and up. From near financial collapse in 2007 to play-off quarter finalists in 2013, whilst on a much smaller budget compared to teams around them, you have to take your hat off and congratulate Katie and Stuart on the hard work they have done and achievements they have made. Although success on the ice has been hard to come by with three seasons in the bottom two of the table, the off-ice development of the team, means there is a future ahead for the Bees.
With attendances on the rise with attractive hockey on display at the Hive, sponsorship for the team strong (despite the economic climate) and the team starting to make their way back up the rankings you have to say the new management will have a lot to live up to.
The club will ultimately be looking for a top 5 finish next season, having greatly improved during this current campaign. Anything other than beating or matching this year’s results in 2013-14 will be seen as a step backwards, for a club that was once at the top of British ice hockey.
Expect to see a good core of this season’s players return for another year with the odd change and improvement made here or there.
The John Nike Group will be announcing who will be appointed as the new licencee of the Bees for the years ahead; in the coming weeks.